Jennifer Reynosa

MEET OUR MEMBERSHIP DIRECTOR: Jennifer Reynosa

Jennifer Reynosa is a proud San Antonio native and dedicated Human Resources leader whose career began right here in her hometown. A John Marshall High School graduate, she first entered Human Resources through a high school co-op in the Personnel Department at Fiesta Texas (now Six Flags Fiesta Texas). There, she gained hands-on experience in recruiting, benefits administration, payroll, and training as the department evolved into Human Resources.

Uncertain about her future after graduation, Jennifer was encouraged by her coworkers—especially Kevin Wolff, whose experience at St. Mary’s University inspired her to explore Human Resources.That spark set her path.  Balancing full-time work with night classes, she earned her BBA in Human Resources from St. Mary’s University and later continuing to complete her MBA. As a first‑generation college graduate, Jennifer built her career through determination, discipline, and a deep belief in the power of people.

With over 20 years of Human Resources leadership experience, Jennifer has served key roles across the Federal Reserve of Dallas, Martin Marietta Materials, Zachry Construction, WD-40 Company, CVS Health, a health-tech startup, and now USAA as an Employee Relations Advisor. She is recognized for her people-first approach and deep experience in leading teams, driving HRIS implementations, strengthening performance management, advancing succession planning, and ensuring organizational compliance. Her career reflects a consistent commitment to building healthy workplaces where people and business thrive. Jennifer also holds both the PHR and SHRM-CP credentials, underscoring her commitment to professional excellence and continuous growth.

As SHRM San Antonio’s Membership Director, Jennifer is passionate about fostering connections, supporting member growth, and strengthening the Human Resources community she grew up in. Her journey—from high school co-op to strategic HR leadership—embodies mentorship, perseverance, and lifelong learning

Q: Your HR journey began with a high school co-op at Fiesta Texas, where coworkers like Kevin Wolff encouraged you to pursue a degree in Human Resources. What advice would you give to young professionals or students today who are just starting out in HR and feeling uncertain about their path?

Jennifer: I encourage students to seek mentorship, ask others about their career paths, and stay curious. Hearing real stories from real professionals can help them see what’s possible. Aim for the art of the impossible—your path can grow in ways you never imagined.

Q: You’ve built an impressive career across diverse industries—including hospitality, manufacturing, healthcare, finance, and now USAA—while also navigating life as a military spouse with multiple relocations. What are some of the biggest lessons you’ve learned about adapting Human Resources strategies to different organizational cultures and business needs?

Jennifer: When entering a new company, I take time to observe. I watch how people work, how decisions are made, and how the organization’s values and mission show up—or don’t—in everyday business practices. Taking time to understand the culture before making early decisions has served me well throughout my career. And a shout‑out to all the military spouses out there—you are resilient, adaptable, and stronger than you know.

Q: As our Membership Director, you’re deeply committed to growing and supporting our SHRM San Antonio community. Drawing from your own experiences with mentorship and continuous education (from St. Mary’s University to your MBA and certifications), what’s one thing you wish more Human Resources professionals in our chapter would prioritize to accelerate their growth and impact? 

Jennifer: My guidance is simple: get involved. Start small by volunteering, and when you’re ready, consider stepping into a Board role. I truly believe serving at the Board level is something every HR professional should experience. Get involved and volunteer—you’ll grow, connect, and make a meaningful impact.

Briana Garcia

President

Education Service Center, Region 20

Veronica Pacheco

President-Elect

Southwest Research Institute

Sandy Hernandez

Immediate Past President

Thomas J Henry Law

Sandy Hernandez

Thomas J Henry Law

Brandi Doyle

Development Director

Howard Energy Partners

Edward Contreras

Secretary

Endeavors

Ty Miyahara

College Relations Director

H. E. Butt Foundation

Shavonne L. Smith

Government Affairs Director

Ogletree Deakins

Pierre Turner

Workforce Readiness Director

Howard Energy Partners

Jennifer Reynosa

Membership Director

USAA

Rhonda Michel

Volunteer Director

Wells Fargo

Desiree Werland

Marketing & PR Director

Stronger Than Autoimmune